Marketing Director · Tampa, FL

Matthew Bailey

I tie ad spend to revenue, and I build the websites that turn that spend into qualified leads.

10+ years across paid media, demand generation and broadcast ad sales. I've managed $300K to $3M+ in annual spend for 30+ clients and now run go-to-market, paid media and web for an eight-company private capital firm.

Director of MarketingPerformance MarketingGrowth MarketingPaid Media
Get in touch
mbaileyfla@gmail.com
(813) 773-3411
linkedin.com/in/matthewsbailey
$3M+peak annual ad spend managed
30+client accounts run at once
3xaverage client ROI at Drive Social Media
Top 5%of Spectrum Reach sellers nationwide (Reach Elite)
72ranking keywords on phxcapitalsolutions.com since launch
Selected work

Websites built to convert

Each site below is live. For each one: the business problem, what I did, and the scope of the work.

Phoenix Capital Solutions

phxcapitalsolutions.com
Built from scratch
Context
A West Palm Beach structured finance firm selling six invitation-only capital programs to high-net-worth and accredited investors. Trust has to be earned before anyone fills out a form.
What I did
  • Planned the site architecture around six program pages: C.A.R.R., D.I.S.C., F.U.E.L., S.E.E.D., L.I.F.T. and G.I.F.T.
  • Wrote conversion copy and built the Get Started inquiry funnel that paid campaigns point to
  • Set up SEO and GEO so the firm shows up in both search and AI answers
6 program landing pages8 company sites in the groupGoogle Ads, Meta, TikTok traffic

Atlas Capital Partners

atlasstructuredcapital.com
Built from scratch
Context
The Phoenix Capital company that delivers L.I.F.T., 100% structured financing for development projects of $100M and up. Sponsors at that size need to understand a complex structure before they will share project documents.
What I did
  • Turned a dense financing model into a clear story: one facility from construction through 30-year term, with the owner keeping 55% equity
  • Built an interactive structure calculator and a 10-year projection that compares L.I.F.T. against traditional financing
  • Built a qualifying application form that captures project size, site control and collateral before the first call
$100M+ projectsInteractive calculatorQualifying application funnel

Beyond The Bank

gobeyondthebank.com
Built from scratch
Context
A Phoenix Capital membership program offering four metal card tiers by application only. The site has to feel exclusive and still get qualified people to apply.
What I did
  • Built a custom WordPress theme in an emerald and champagne brand
  • Created a page for each card tier: Key, Vault, Iron and Seal
  • Built a S.E.E.D. funding calculator that leads into the application
4 card tier pagesInteractive calculatorApplication funnel

Vaultify Settlement

vaultifysettlement.com
Built from scratch
Context
A settlement and custody service for families, traders, collectors and advisors moving high-value assets. Visitors need to trust the process before they reach out.
What I did
  • Built a custom WordPress theme with an aubergine and serif brand
  • Wrote service pages for Paymaster, Escrow, Digital Custody and The Vault
  • Added Fees, Security and Disclosures pages that answer due-diligence questions up front
4 service pagesFee and security transparency

Bailey Psychology Group

baileypsychgroup.com
Built + SEO
Context
A Clearwater clinical psychology practice serving Tampa Bay in person and 45 states virtually, competing on local search for therapy and assessment patients.
What I did
  • Built the Wix site with pages for Therapy, Assessments and BPG Wellness
  • Wrote local SEO titles and meta targeting Tampa Bay psychology searches
  • As the practice's marketing director, helped win its role as official psychological services provider for the Hillsborough County Sheriff's Office
45 states served virtuallyHCSO public-sector contract
Beyond the websites

Paid media and revenue track record

2025 to present

Phoenix Capital Solutions

Lead go-to-market, paid media, lead generation and SEO/GEO for an eight-company firm handling $100M to $2.3B transactions, generating 4 to 5 qualified investor leads a week, each with $1M+ in assets.

2024 to 2025

Drive Social Media

Managed 30+ client accounts and $300K to $3M+ in annual spend across Meta, TikTok, Google and OTT at a 3x average ROI.

2022 to 2024

Bailey Psychology Group

Director of Marketing and Business Development, managing a team of 2. Ran Meta, YouTube and HubSpot-driven campaigns and won the practice its role as official psychological services provider for the Hillsborough County Sheriff's Office.

2014 to 2022

NBC, Spectrum Reach and CBS

Sold TV, digital, OTT and programmatic in Tampa Bay. Earned Reach Elite at Spectrum, ranking in the top 5% of sellers nationwide, and hit 110% of revenue target at Nexstar, where I sold through Great 38's switch to a full Spanish-language channel with NFL games in Spanish.

Toolkit

Platforms and certifications

Paid media

Google Ads, YouTube, Meta Ads, TikTok Ads, LinkedIn Ads, OTT/CTV, programmatic

Web and SEO

WordPress, custom themes, Elementor, Wix, Rank Math, schema, SEO and GEO

Measurement and CRM

GA4, Google Tag Manager, Conversions API, HubSpot, Salesforce, GoHighLevel, SEMrush

Certifications

Google Ads, Google Analytics, Google AI Essentials, SEMrush

Hiring a marketing director who can own the funnel end to end?

mbaileyfla@gmail.com · (813) 773-3411

Message me on LinkedIn